Hello. I’m Nick Liddell.
I’m a brand strategist with over 20 years’ experience. I began my career at Interbrand, where I led their brand valuation offer and have subsequently developed and spearheaded the consultancy teams at M&C Saatchi Clear, Dragon Rouge and The Clearing. I’m a member of the Superbrands Council in the UK, as well as a regular conference speaker, contributor to marketing publications and author of two books on business, branding and sustainability.
What I do:
Brand Strategy /Brand Positioning /Brand Purpose /Portfolio Strategy /Brand Architecture /Innovation Strategy /Customer Value Propositions /Employee Value Propositions /Brand Experience /Brand Measurement /Brand Auditing /Sustainable Brand Strategy /Brand Messaging Systems /Opportunity Modelling /And More.
I work with clients who don’t want a classic client-agency relationship; either because they have their own in-house creative team, or simply because they prefer to work with individuals rather than outsource their most exciting, transformative work to a consultancy or agency.
I also work with brand and design agencies to introduce more strategic rigour to their approach and develop stronger creative work their clients can execute with greater confidence.
Why ‘Baron Sauvage’?
Because “Nick Liddell Brand Strategy” would have been boring.
And the first rule of great brand strategy is: Don’t be boring.
Read my books!
I like them. But of course I’m biased. Even if you don’t like what I have to say, both books contain beautiful illustrations and interviews with inspiring people from businesses like 3M, Arup, BMWi, Gap, Google, Rapha, Time Out and Wimbledon.
If you’d like to read more about me, you can find me on LinkedIn.