There’s a very real risk that the economic rewards offered by the “sharing economy” will crowd out the emotional and social benefits of sharing.
Brands and the Economy of Mistrust
In the economy of mistrust, businesses create profit by outsourcing the policing of behaviour to their online communities: they establish spaces in which people are encouraged to act as judge, jury and executioner.
The future of brands is… Circular?
What do milk floats and glossy leggings have in common?
Authenticity: it’s not what it used to be
The past is something you learn from, but not something your brand needs to be wedded to.
Uber: is it just me?
Is Uber’s brand really worth billions?
No more disruption please, we’re British.
The most consistently profitable innovators are not relentlessly disruptive: they are capable of introducing radical new ideas to the world, but they hone and perfect the delivery of those ideas through years of incremental improvement to improve efficiency and profitability.
