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Baron Sauvage

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Category: Innovation

Posted on:December 12, 2020Innovation Sustainability

Is the sharing economy a caring economy?

There’s a very real risk that the economic rewards offered by the “sharing economy” will crowd out the emotional and social benefits of sharing.

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Posted on:December 10, 2020Brand Experience Brand Strategy Innovation

Brands and the Economy of Mistrust

In the economy of mistrust, businesses create profit by outsourcing the policing of behaviour to their online communities: they establish spaces in which people are encouraged to act as judge, jury and executioner.

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Posted on:December 10, 2020December 10, 2020Brand Experience Brand Strategy Innovation Leadership Sustainability

The future of brands is… Circular?

What do milk floats and glossy leggings have in common?

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Posted on:December 10, 2020December 10, 2020Brand Strategy Innovation Leadership

Authenticity: it’s not what it used to be

The past is something you learn from, but not something your brand needs to be wedded to.

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Posted on:December 10, 2020December 10, 2020Innovation Sustainability Work Culture

Uber: is it just me?

Is Uber’s brand really worth billions?

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Posted on:December 10, 2020Brand Experience Innovation

No more disruption please, we’re British.

The most consistently profitable innovators are not relentlessly disruptive: they are capable of introducing radical new ideas to the world, but they hone and perfect the delivery of those ideas through years of incremental improvement to improve efficiency and profitability.

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