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Baron Sauvage

Baron Sauvage

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Category: Work Culture

Posted on:June 4, 2021June 4, 2021Leadership Work Culture

Predicting the rise of the Chief Creative Officer

The example of the FTSE100 shows that we have fallen into a pattern of behaviour that contradicts our stated purpose: not simply to make money but to create value. At some point, someone somewhere will establish a better pattern of behaviour. Perhaps a Chief Creative Officer will be at the heart of the change.

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Posted on:January 15, 2021Leadership Work Culture

Divided we stand: the hallmark of a resilient company

Resilience is about more than failure avoidance. It’s about creative dissent.

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Posted on:January 15, 2021Leadership Work Culture

Kindness matters in business: why the nice guys finish first

Making the case for intelligent kindness in business.

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Posted on:December 11, 2020March 1, 2021Brand Experience Brand Strategy Work Culture

Brand positioning: avoiding the average

In theory, brand positioning can be an immensely useful tool for creating growth. But in practice, it is often a complete waste of time, money and effort.

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Posted on:December 10, 2020Brand Strategy Work Culture

Designing brands around a purpose

Intentions matter because they initiate outcomes.

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Posted on:December 10, 2020Brand Strategy Work Culture

The importance of unmeasurables

Not everything that can be counted counts. And not everything that counts can be counted.

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Posted on:December 10, 2020Leadership Work Culture

Would you prefer your company to work like a symphony orchestra or an improvisational jazz band?

Think about it: how many organisations have you worked in that actually operate like a symphony orchestra?

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Posted on:December 10, 2020Brand Strategy Leadership Work Culture

Why culture doesn’t eat strategy for breakfast

If strategy is about substance, then culture is about style – and style matters every bit as much as substance.

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Posted on:December 10, 2020Leadership Work Culture

The secret to lasting leadership

Spend less time at work.

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Posted on:December 10, 2020December 10, 2020Innovation Sustainability Work Culture

Uber: is it just me?

Is Uber’s brand really worth billions?

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Posted on:December 10, 2020Brand Strategy Work Culture

Ten reasons for brand strategists to love Milton Glaser, too

Milton Glaser had the ability to penetrate through the layers of bullshit that often come with a job that balances the commercial with the creative. He thought seriously and deeply about this balance. Here are ten things I’ve taken away.

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Posted on:December 8, 2020Brand Experience Leadership Work Culture

How Ocado embraces what makes their brand weird.

Best practice can’t happen unless we’re prepared to step away from the comfort of the usual once in a while. That’s why so many of the retail world’s most notable innovators have embraced weirdness.

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Posted on:December 8, 2020Leadership Work Culture

Entrepreneurs and the art of ‘enough’

It’s easy to revile entrepreneurs. They have money, power and an address list that mere mortals can only dream of. But without them where would we be?

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Posted on:December 8, 2020Brand Experience Brand Strategy Work Culture

Why commercial brands should look to not-for-profits for inspiration

A compelling charity brand is spontaneous, collaborative and delivered with charm and a warm imperfection that reminds us what it means to be human.

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Posted on:December 8, 2020Brand Experience Sustainability Work Culture

Does business class travel have a future?

Business class travel – whether by air or by train – is one of the most weirdly wasteful and anachronistic aspects of modern working life.

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Posted on:December 8, 2020Leadership Work Culture

Don’t be distracted by your competitors

It’s possible to be fiercely competitive without this becoming toxic.

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Posted on:December 8, 2020Brand Experience Brand Strategy Work Culture

Brands and emotional dishonesty

This form of positivity is toxic precisely because it robs us of our right to call something out as damaging, or depressing, or shameful.

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Posted on:December 3, 2020December 3, 2020Leadership Work Culture

Are you an authentic leader?

Why being true to yourself is the worst mistake a leader can make.

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Posted on:December 3, 2020December 3, 2020Work Culture

Ageism: why we all miss out in an ageist business culture

Why the solution to ageism isn’t age blindness.

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