The example of the FTSE100 shows that we have fallen into a pattern of behaviour that contradicts our stated purpose: not simply to make money but to create value. At some point, someone somewhere will establish a better pattern of behaviour. Perhaps a Chief Creative Officer will be at the heart of the change.
Divided we stand: the hallmark of a resilient company
Resilience is about more than failure avoidance. It’s about creative dissent.
Kindness matters in business: why the nice guys finish first
Making the case for intelligent kindness in business.
Brand positioning: avoiding the average
In theory, brand positioning can be an immensely useful tool for creating growth. But in practice, it is often a complete waste of time, money and effort.
Designing brands around a purpose
Intentions matter because they initiate outcomes.
The importance of unmeasurables
Not everything that can be counted counts. And not everything that counts can be counted.
Would you prefer your company to work like a symphony orchestra or an improvisational jazz band?
Think about it: how many organisations have you worked in that actually operate like a symphony orchestra?
Why culture doesn’t eat strategy for breakfast
If strategy is about substance, then culture is about style – and style matters every bit as much as substance.
The secret to lasting leadership
Spend less time at work.
Uber: is it just me?
Is Uber’s brand really worth billions?
Ten reasons for brand strategists to love Milton Glaser, too
Milton Glaser had the ability to penetrate through the layers of bullshit that often come with a job that balances the commercial with the creative. He thought seriously and deeply about this balance. Here are ten things I’ve taken away.
How Ocado embraces what makes their brand weird.
Best practice can’t happen unless we’re prepared to step away from the comfort of the usual once in a while. That’s why so many of the retail world’s most notable innovators have embraced weirdness.
Entrepreneurs and the art of ‘enough’
It’s easy to revile entrepreneurs. They have money, power and an address list that mere mortals can only dream of. But without them where would we be?
Why commercial brands should look to not-for-profits for inspiration
A compelling charity brand is spontaneous, collaborative and delivered with charm and a warm imperfection that reminds us what it means to be human.
Does business class travel have a future?
Business class travel – whether by air or by train – is one of the most weirdly wasteful and anachronistic aspects of modern working life.
Don’t be distracted by your competitors
It’s possible to be fiercely competitive without this becoming toxic.
Brands and emotional dishonesty
This form of positivity is toxic precisely because it robs us of our right to call something out as damaging, or depressing, or shameful.
Are you an authentic leader?
Why being true to yourself is the worst mistake a leader can make.
Ageism: why we all miss out in an ageist business culture
Why the solution to ageism isn’t age blindness.