It’s possible to be fiercely competitive without this becoming toxic.
Brands and emotional dishonesty
This form of positivity is toxic precisely because it robs us of our right to call something out as damaging, or depressing, or shameful.
You don’t have to be crazy to believe in brand archetypes… But it helps!
Archetype theory isn’t the product of rigorous scientific study. It is the result of an imagined relationship between the spirit world and the world of the real.
How circular economy thinking and learning is essential for business
Tomorrow’s leaders won’t be the businesses that most effectively stamp on their competitors. The future belongs to those who can balance the art of competition with the art of collaboration.
Are you an authentic leader?
Why being true to yourself is the worst mistake a leader can make.
Ageism: why we all miss out in an ageist business culture
Why the solution to ageism isn’t age blindness.
Lessons from brands that deliver great experiences
Iconic brands have been delivering great experiences for centuries before the term ‘experiential marketing’ was coined. Here are a few things I’ve learned from working with some of them.
Baron Sauvage 