Skip to content
Baron Sauvage

Baron Sauvage

It’s a brand strategy thing

  • About
  • Thinking
  • Experience
  • Toolkit
  • Books
Press Enter / Return to begin your search.

Thinking

Posted on:December 8, 2020Leadership Work Culture

Don’t be distracted by your competitors

It’s possible to be fiercely competitive without this becoming toxic.

Read more

Posted on:December 8, 2020Brand Experience Brand Strategy Work Culture

Brands and emotional dishonesty

This form of positivity is toxic precisely because it robs us of our right to call something out as damaging, or depressing, or shameful.

Read more

Posted on:December 8, 2020January 11, 2023Brand Strategy

You don’t have to be crazy to believe in brand archetypes… But it helps!

Archetype theory isn’t the product of rigorous scientific study. It is the result of an imagined relationship between the spirit world and the world of the real.

Read more

Posted on:December 8, 2020Leadership Sustainability

How circular economy thinking and learning is essential for business

Tomorrow’s leaders won’t be the businesses that most effectively stamp on their competitors. The future belongs to those who can balance the art of competition with the art of collaboration.

Read more

Posted on:December 3, 2020December 3, 2020Leadership Work Culture

Are you an authentic leader?

Why being true to yourself is the worst mistake a leader can make.

Read more

Posted on:December 3, 2020December 3, 2020Work Culture

Ageism: why we all miss out in an ageist business culture

Why the solution to ageism isn’t age blindness.

Read more

Posted on:December 3, 2020December 3, 2020Brand Experience

Lessons from brands that deliver great experiences

Iconic brands have been delivering great experiences for centuries before the term ‘experiential marketing’ was coined. Here are a few things I’ve learned from working with some of them.

Read more

Posts navigation

Newer posts
 

Loading Comments...